Become a Founding Member
Three tiers. Lifetime benefits. Never offered again. After 5,000 members, these perks are GONE FOREVER.
Principal (1000), Spotlight (1500), Center Stage (2500)
Principal
- FREE SHIPPING FOR LIFE
Standard shipping on all orders $25+ - 2X POINTS FOR 12 MONTHS
10 points per $1 spent your first year - BIRTHDAY GIFT
$50 birthday reward. - EARLY ACCESS & EXCLUSIVE PROMOS
Spotlight
- FREE SHIPPING FOR LIFE
Standard shipping on all orders $35+ - 2X POINTS FOR 12 MONTHS
10 points per $1 spent your first year - BIRTHDAY GIFT
$50 birthday reward. - EARLY ACCESS & EXCLUSIVE PROMOS
Center Stage
- FREE SHIPPING FOR LIFE
Standard shipping on all orders $45+ - 2X POINTS FOR 6 MONTHS
10 points per $1 spent your first year - BIRTHDAY GIFT
$25 birthday reward. - EARLY ACCESS & EXCLUSIVE PROMOS
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Join Our Studio Owner Groups!
Access exclusive webinars and online workshops on marketing and business best practices. Plus peer-to-peer support, product updates, and professional resources for dance studio leaders.
Free community for dance studio professionals. Verification required.
What's to Come...
Your voice matters to us...
"Finally! Someone building what the dance
community actually needs. Multi-brand,
modern, and built by people who GET IT."
"I've tried 4 different sites since DDS closed.
They're all either overwhelming, outdated,
or don't have what I need."
"So Capezio bought them and now it's ONLY
Capezio products? That's not what made
Discount Dance great. We options!"
— Dance Teacher
"The founding member perks are insane.
Free shipping for life? I'm in!"
"Wait, Discount Dance is just Capezio now?
I need Bloch AND Gaynor Minden for my daughter. :( "
"DDS was my dance store since I was 8 years old.
Now I'm a teacher and I don't know where to send
my students. This feels like losing a friend."
FAQ - Your Top Questions Answered
Will you carry the same brands Discount Dance had?
Will you carry the same brands Discount Dance had?
We are working hard to get all the brands that matters to you. Initially not all the brands will be in our store, but we will launch with your top brand favorites.
When will The Dance.Store launch?
When will The Dance.Store launch?
We are planning to launch in March 2026, in time for recital season.
Will you have a Dance Teacher/Studio Program?
Will you have a Dance Teacher/Studio Program?
Yes! We are here to support studios and educators. We will both have an great affiliate program to earn cash, as well as a rewards program.
What are your sizing options?
What are your sizing options?
Will you carry my pointe shoes?
We hope to carry most pointe shoe brands. Let us know what shoes you wear and we will do our best to have it in stock. Sends us an email at hello@dance.store
Dance Life Posts
Discount Dance Alternative: Why The Dance.Store Is Stepping In To Fill the Gap
Looking for a Discount Dance alternative? After more than 52 years, Discount Dance has paused taking new orders as it transitions to only sell Capezio branded products, leaving many dancers, parents, and studios searching for a new online dancewear mega store. The Dance.Store is a modern online dancewear destination opening soon, built to step into that role. For a limited time you can sign up for lifetime free shipping, launch notifications to be first to know when we open and to secure early access to our best member benefits.
Read more
Ultimate Guide to Character Shoes
Character shoes are essential dance and performance footwear for musical theatre, character dance, jazz, and recital work. The best character dance shoes combine comfort, stability, appropriate heel height, and durable construction. By focusing on fit, material, heel height, secure straps, and brand reputation, you can confidently choose the right pair for yourself or your child.
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Guide for New Dancers and Dance Parents: How to Choose the Right Ballet Shoes
Choosing your first pair of ballet shoes doesn’t have to be confusing. In this guide for new dancers and dance parents, The Dance Store breaks down the essentials: the difference between full sole and split sole shoes, how to match shoe type to your dancer’s level, what to look for in beginner-friendly styles, and how to get the right size and color for comfort, confidence, and proper technique from day one.
Read more